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The 15th Annual conference of the 2021 China Brand Festival kicked off in Hohhot, Mongolia autonomous region, on September 11 and unveiled a list of the top 10 Festival brands in China for the first time. The "HOdo Qixi Festival" created by HOdo Group ranks on the list based on the evaluation results of five aspects, including industry leadership, market performance, international influence, public awareness and brand reputation. Previously, the festival has also been awarded "30 Most Concerned Festivals of the 30th Anniversary of Reform and Opening-up" and "Top 10 Most Prestigious Festivals of 2018".

The HOdo Qixi Festival is originated from the cultural concept of "brand festival" proposed by HOdo Group in 2001 and has a history of 21 years. It has formed its own unique brand characteristics and become a "unique show" for enterprises to promote the construction of cultural power with a high degree of cultural consciousness.